The allure of patterned velvet for upholstery

Velvet has long been celebrated as one of the most luxurious upholstery fabrics. The unmistakable texture and silky soft fingertip feel, combined with its beautiful light-reflective surface make velvet one of the most desirable fabrics for the home. When used for upholstery, velvet aligns seamlessly with furniture contours, creating a tailored, polished look.

For centuries, velvet was reserved for royalty, but today, it is accessible to all. Whether woven from cotton, silk, or polyester, it retains its association with sophistication while offering remarkable versatility.  While plain velvets in timeless shades are always a classic choice, patterned velvets introduce an adventurous and artistic element to home design. Whether inspired by archival artistry or contemporary trends, a patterned printed velvet offers endless possibilities to transform your space.

Printed, patterned velvet from V&A Threads of India Opulent Velvets collection
Alwinton 3 seater sofa in V&A Threads of India Opulent Velvet Tree of Life, Ink with Scatter in Andhra Weave, Hunter

Why choose velvet?

Velvet can be as practical as it is beautiful. A pure silk or cotton laid velvet may not be robust enough for all lifestyles, but there are many modern velvets created with enhanced durability and stain-resistant properties, that can take their place in family homes and high-traffic areas. Unlike fabrics with loose weaves, velvet’s flat pile resists snagging, making it a wise choice for homes with pets or children. Many velvets now feature high rub tests, indicating their resilience over time. Our new V&A Threads of India Opulent Velvets, for instance score 40,000 in the Martindale rub test, which indicates a very high level of durability and signifies a fabric that can withstand a significant amount of wear and tear.

Cromer 3 seater sofa in V&A Threads of India Opulent Velvets Ikat Mirage, Hunter.
Cromer 3 seater sofa in V&A Threads of India Opulent Velvets Ikat Mirage, Hunter

Introducing pattern

Patterned velvets bring depth and another layer of detail to interiors. From intricate designs inspired by historical archives to delicate florals and geometric motifs, they allow for the expression of personality and style. Our latest collaborative fabric collection with the V&A, Threads of India Opulent Velvets, for instance, takes inspiration from Mughal textiles and art, reinterpreted in a contemporary palette that suits modern living spaces.

Modern simplified Chesterfield sofa, the Exbury, in V&A Threads of India Opulent Velvets Paisley Splendour Rouge.
3 seater Exbury sofa in V&A Threads of India Opulent Velvets Paisley Splendour, Rouge

Velvet in every room

The versatility of velvet makes it perfect for any space. Larger, more dramatic patterns create impact in open living areas, while subtler designs in muted tones can add intimacy to bedrooms. Patterned velvets can even be used to elevate smaller accent pieces, such as footstools or cushions, proving that sometimes a little goes a long way.

Patterned velvet bedroom chair in fabric from V&A Threads of India Opulent Velvets collection
Snape chair in V&A Threads of India Opulent Velvets Andhra Weave, Flame

Styling tips for patterned velvet

If you’re excited about it’s design possibilities but still feel unsure of the best way to incorporate a printed velvet into your home, consider these tips:

  • Start with a focal point: use a bold, patterned velvet on a statement piece, such as a sofa or armchair, to set the tone for your room.
  • Complement existing décor: pull colours from a favorite rug, artwork, or accessory to create a cohesive scheme.
  • Layer textures and patterns: pair patterned velvets with plain fabrics, perhaps a weave, or a natural linen, for a layered, sophisticated look. Mixing patterns? Vary the scale and style for balance.
Sofas & Stuff Alwinton 3 seater sofa in patterned, printed velvet from V&A Threads of India Opulent Velvets collection, Tree of Life, Ink.
Alwinton 3 seater sofa in V&A Threads of India Opulent Velvets Tree of Life, Ink

Practical benefits

Contrary to common misconceptions, velvet is surprisingly easy to maintain. Regular vacuuming can keep its pile fresh, and modern stain-resistant finishes make it resilient against spills. For added peace of mind, consult with a design consultant about specific care recommendations.

Timeless elegance

Velvet is more than a trend—it’s a timeless choice that has maintained a cherished place in homes for centuries to remain relevant in interior design. Its ability to blend with diverse styles ensures its place in both traditional and contemporary homes. For those looking to add character and warmth, patterned velvets offer a joyful, opulent solution.

Stockbridge large corner sofa in V&A Threads of India Opulent Velvets Ikat Mirage Burnt Umber
Stockbridge large corner sofa in V&A Threads of India Opulent Velvets Ikat Mirage, Burnt Umber

Ready to explore patterned velvet?

The  V&A Threads of India Opulent Velvets collection showcases the best of patterned velvet design, blending the richness of Mughal-inspired prints with the tactile luxury of velvet. Whether you’re reimagining a room or adding a single, striking piece, these fabrics invite you to embrace colour, texture, and artistry in your home. Why not start your journey with up to eight free fabric samples to start envisaging the beauty of a printed, patterned velvet in your home?

Not sure if velvet is the right choice for your project? Explore our guide to choosing fabric for your upholstery for expert tips, or take a deeper dive into the unique properties of velvet in our dedicated guide to velvet for upholstery.

Abby Gadd